PRODUCT SPEC: FEDERAL CONQUEST GRIP

Specs:
Conquest Grip
Soft Krayton rubber grips
Nylon bar ends included
Weight: 0lbs 1.59oz
Color options: Brown, Black, Blue, Glow in the dark Green, White

Name: Christopher Harrison

Location: Bath/Hastings

Years doing design/College education: My degree was 5 years.

Years at Federal/Seventies: 3 1/2, God how time flies!

So we decided on talking about the Federal Conquest grip that have been out for a bit. A lot of people think a grip is pretty basic but can be a pretty expensive and complex process, right? So to start this all off, when was the decision made that you guys needed to bring in a new grip to the Federal line up? Whose idea was it?
We decided to 2 new grips to compliment the new range of products that we brought out after the re branding of Federal a few years ago. The previous thin and thick grips consisted of the old logo and were very much a love them or hate them type of feel. We decided to introduce 2 types of grips both with a focus on comfort and durability. At the time I wasn’t aware of any thin grips that had the comfort factor of some of the thicker offering at the time and that shaped the idea for the Conquest grip and the Battle grip was born out of some random sketches I did based around the logo that I thought would work well as a grip.

Once the decision was made and everything was approved. How long did the design process take for this? Is it fairly easy to come up with the design of a grip or is there more to it?
The design of a grip can be a long process, drawings can take a couple of weeks what with everything else going on and then FEM plastic models can add a few more weeks on top of that. The problem with grip design is that you can’t ever really test the design until you’ve committed to a mould, by which point it could be too late. One common error is ordering a FEM sample without taking into account the increase in diameter of the installed grip and therefore making a judgement on thickness/feel without taking that into account, luckily we were aware of that and adjusted accordingly.

Who all had input on the way the grip would look and feel? Is this anyones signature grip or is it a team grip?
Both grips were my design based on what I ascertained people wanted, but I always ask for everyone’s opinion throughout the process before committing to a design.

Once the design is done, what are some of the next steps when getting the first prototypes made? How do you go about choosing the type of rubber used in making the grips?
Usually once we’ve opened the mould tooling we’ll get samples in various durometers of rubber and test them out for wear rate and comfort. I try to design the grip itself for comfort and then make the compound slightly harder to improve the wear characteristics.

Did you guys run into any sort of issues while working with the prototypes? What kinds of changes did you guys make from the original idea?
The factory who make the grips are dialed so this project actually ran pretty smoothly and was straight forward from start to finish.

Are there any features with the new grips that make them stand out from other grips being made? Does the tailwhip or barspin buttons come standard on these?
I like to feel we’ve made a comfortable thin grip that doesn’t feel like a thin sheet of rubber pulled over the bar.

Has the final product been reached? When will these new grips be available for riders, shops and distributors to get their hands on them?
They’re out now in all good BMX stores worldwide.

Outside of these grips, is there anything else new that you guys got cooking up that you can tell us about yet?
Whole new range of parts dropping in a month’s time featuring the new Morrow frame and bars, Lacey frame, Washington frame and various other revised goodies. Oh and rims being tested now………

Being a designer I’m sure you spend a fair amount of time checking out what other brands have to offer. What are some of the other brands you are into these days?
I’m really into Cult, Mutiny, Subrosa and Eclat but I wouldn’t hesitate to run anything Seventies brings into the UK.

http://www.FederalBikes.com